What is intentional channeling?
Ever wondered why there are three channeling scores marked by diverging arrows on the Dashboard? And why is that two of them display 0% in most cases?
That's because you can define positive (green arrow), neutral (gray arrow), and negative (red arrow) channeling but, by default, all channeling count as negative.
Now let's say, you have an online fashion outlet and you want customers to download a brochure with your spring collection. In this case, you would create an article that answers customers looking for spring clothing. You would then add a Download button, as shown below, as a channeling policy and set channeling to be interpreted as a positive action.
There are many other implementations where you can consider channeling as a positive action, such as directing potential customers to sales agents. You can even run reports on positive channeling to show potential sales value.
How to set up positive channeling
How to view positive channeling in reports
- In the AI Console, go to .
- On the Fields tab, under Content, select Channel Sentiment.
- Set any other report parameters that you need.
- On the Filter by tab, select Channel Sentiment and run the report.