Experiment Summary report
The report shows how customers responded to items in your experiment in comparison to the control group.
For chat buttons, see the number of visitors to whom each button was presented and the number who accepted (clicked to chat). For invitations, see the number of visitors invited and the number who accepted (clicked to chat). You can also compare conversion data for the items in your experiment in comparison to the control.
Report availability: Enterprise. Web only
See activity for a specified date range.
- Experiment Groups
- Name of the experiment group.
- Customers
- Number of customers who took part in the experiment.
- Chats
- Number of customers who started a chat session.
- Invitations Sent
- Number of customers invited.
- Invitations Accepted
- Number of invitations that customers accepted.
- Conversions
- The number of customers converted to the test item.
- Conversions Compared to CG
- The percentage of customers converted by a test item compared to the percentage converted by the currently deployed control item.
- Conversion Amount
- Amount of the Conversions (for the applicable group).
- Conversion Amount Compared to CG
- The total value of conversions for a test item compared to the total value of conversions for the currently deployed control item.