Experiment Summary report

Experiment Summary report

The report shows how customers responded to items in your experiment in comparison to the control group.

Fastpath: report.boldchat.com > New Report > Experiment > Experiment Summary

For chat buttons, see the number of visitors to whom each button was presented and the number who accepted (clicked to chat). For invitations, see the number of visitors invited and the number who accepted (clicked to chat). You can also compare conversion data for the items in your experiment in comparison to the control.

Note: For Total conversion compared to control, the formula used is (Conversion/Visitors) / (Control Group Conversion/Control Group Visitors) - 1. For Total conversion amount compared to control the formula is (Conversion Amount/Total Conversions) / (Control Group Conversion Amount/Control Group Total Conversions) - 1

Report availability: Enterprise. Web only

See activity for a specified date range.

Experiment Groups
Name of the experiment group.
Customers
Number of customers who took part in the experiment.
Chats
Number of customers who started a chat session.
Invitations Sent
Number of customers invited.
Invitations Accepted
Number of invitations that customers accepted.
Conversions
The number of customers converted to the test item.
Conversions Compared to CG
The percentage of customers converted by a test item compared to the percentage converted by the currently deployed control item.
Conversion Amount
Amount of the Conversions (for the applicable group).
Conversion Amount Compared to CG
The total value of conversions for a test item compared to the total value of conversions for the currently deployed control item.